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پایگاه مجازی فجر - آمار فروش گلکسی گیر [به روز رسانی؛ سامسونگ: فروش جهانی ۸۰۰ هزار دستگاه در دو ماه است]
تاریخ : 1392/09/16
نویسنده : عارف
در ادامه مطلب........ گویا ساعت ۲۹۹ دلاری گلکسی گیر به فروشی که سامسونگ انتظار داشته، حتی نزدیک هم نشده و طبق گزارش ها، در یک ماه و نیمی که از عرضه اش به بازار می گذرد، زیر ۵۰ هزار عدد از آن به فروش رسیده.

این را در کنار نرخ بازگشت ۳۰ درصدی محصول توسط مشتریان قرار دهید تا دریابید که یک سوم ساعت های فروش رفته، یعنی حدود ۱۵ هزار عدد، حالا دیگر جزو آمار ساعت های فعال قرار ندارند. گویا با وجود بازاریابی همیشه قوی سامسونگ، این محصول جادوی لازم برای فروش خوب را نداشته.

باید واقع بین بود، ساعت سامسونگ نه تنها گران است، بلکه از نمایشگر خمیده هم در آن استفاده نشده و از ابتدا تنها با یک تلفن هوشمند، گلکسی نوت ۳، سازگار بوده. هر چند پشتیبانی گلکسی S4 نیز به آن اضافه شده ولی این نیز کافی نیست.

در کل دنیا، بررسی های غیر دلچسبی از گلکسی گیر به عمل آمده و به خصوص عمر باتری ضعیف آن در مرکز انتقاد قرار دارد. باید دید سامسونگ در نسل دوم این محصول چه بهبودهایی اعمال می کند، زیرا سال ۲۰۱۴، سال کم رقیبی نخواهد بود.

به روز رسانی: در پی گزارش فوق، سامسونگ از سکوت خارج شد و اعلام کرد که آمار ۵۰ هزار فروش تنها متعلق به کشور کره جنوبی است و آمار جهانی به شمار نمی رود. آمار فروش جهانی گلکسی گیر از سوی این شرکت ۸۰۰ هزار دستگاه اعلام شده. که در نوع خودش بسیار جالب است. البته در مورد اینکه عدد ۸۰۰ هزار مربوط به توزیع در شبکه های فروش است یا مربوط به فروش مستقیم به مصرف کنندگان، چیزی ذکر نشده.



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